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Facebook Tests Radical Changes to Pages Organic Reach

If you run a Facebook Page for your business like most of us, you are well aware that it is a constant battle to get adequate reach with organic posts. In fact, there has been a steady decline in Facebook Page’s organic reach in recent years, all thanks to the increasing competition.

Soon, this problem may be replaced by something even more unsettling.

What’s Changing

As of today, the standard news feed for users includes posts from family and friends as well as posts from Pages users follow. The News Feed algorithm adjusts this content to show the user what is the most relevant to them.

However, recent insights of Facebook users suggest they desire an easier way to connect specifically with their family and friends posts rather than scrolling through a variety of content. In lieu of the insight, Facebook is testing a new system that moves Page’s organic posts into their newly constructed Explore feed.

The Consequences

So, what does this mean for those of us that run these Pages?

First, this means that Page’s may have to lean more into the current trend of pay-for-play on the platform and loosen their grips on the proverbial wallet. Page’s will have to pay in order to be seen by users in the old newsfeed.

Second, the usage behaviors of Facebook users will have to be reexamined. Facebook is becoming increasingly family-centric. Users go there to socialize with their inner circles rather than be entertained like they are on Instagram. This means that there will need to be a shift in focus to the details of the Explore feature; how content reaches users, how users interact with this feature and which users use this feature the most.

What’s Next

As of right now, a Facebook spokesperson says that the company has no plan to roll out this change globally in the near future. More research will be needed to see how this adjustment works and what impact it has on reach, engagement and, ultimately, sales.

So, for now, you can relax and trust that Noisy Trumpet will keep you updated on this topic and others.

If you feel that you need a specialized team to help you and your business stay updated on trends in social media marketing, contact us so we can help your brand’s voice to stand out and be heard.

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Blog Social Media

Top 5 Social Media Updates You Need to Know

In the vast sea of social media, it’s sometimes hard to stay updated on all the changes that take place. A larger issue emerges when marketers and business professionals miss the opportunity to jump on trends that engage consumers.

Without adapting to current trends, marketers lose influence over consumers in every media consumption shift; this happens daily. With that being said, here are the social media updates you need to know:

1. Snapchat Context Cards

Snapchat has been the pioneering force behind image filters since their inception. They are continuing to push forward with context cards, creating a great opportunity for marketers.

Context cards are a new feature that inserts contextual information into pictures and videos on public stories when using a specified geotag. This is a mutualistic relationship between marketers and users. Users have the ability to quickly get information about a business such as contact, business hours, location and reviews. Marketers get to increase their reach, engagement and sales through crowdsourced content.

2. Two-Person Instagram Live Video

Instagram stories are taking off, with over 250 million daily users. As its popularity increases so too does the popularity of live video.

To keep things fresh, Instagram is introducing ‘Go Live with a Friend’. This new option allows users to invite another person into their live video story. This opportunity has a wide range of functionality for both casual users and marketers allowing for more dynamic and captivating entertainment. Instagram is proving that two heads are better than one.

3. Instagram Polls

In recent history, the use of polls has been reserved to the social media giant, Twitter. Now, Instagram is pulling rank and introducing polls into their stories.

The simple feature lets users insert a poll with two options, of which the user can creatively rename beyond a simple ‘yes’ or ‘no’. This is a great new tool for marketers to really get a good read on how much engagement they are receiving on their Instagram stories, rather than just relying on the inanity of views. However, a word to the wise. The polls are not anonymous and user’s votes are able to be seen by those who posted them which has turned out to be a hilarious misconception.

4. Facebook Explore Feed

Facebook has a massive number of followers who spend a massive amount of time on their platform, so it’s hard not to notice any type of change. But if you haven’t noticed, Facebook introduced a new discovery-focused feature to their platform, called ‘Explore’.

This option steers users through a cluster of new content so they can, as you can imagine, explore new content that expands beyond content that is posted by their friends, family or Pages that they follow. This has practical uses from allowing a greater reach for Pages to uncovering a new highly engaging target segment that was previously unseen. It even has societal changes to help reduce the echo chamber effect that is prevailing on social media, especially Facebook.

5. Twitter Bookmark Feature

This has been a long time coming. Most other social media platforms allow users to save content for later and Twitter has finally joined the club.

Twitter is soon unveiling a bookmark feature that lets users save a tweet for later. For many Twitter users, this helps alleviate using the “like” feature as a stand-in bookmark because they were still accessible. In turn, this creates an opportunity for marketers to better understand the motivation behind particular engagement from their consumers. Now when a tweet is liked, it is because they truly enjoy the content rather than are saving it for later for another completely different reason.

Allowing your brand’s voice to successfully be heard can be a tough task. Our duty as marketers is to provide our clients with every resource currently available. The willingness to adapt as a brand is not easy, but with our assistance, you will not be a victim to modern evolution. Contact or stay social with us! We’re just one call, like, follow, retweet, favorite and DM away.

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Blog

Noisy Trumpet Featured in the San Antonio Business Journal

A new San Antonio company hopes it can break through the creative commotion and win clients seeking to cut through their own consumer clutter.

Noisy Trumpet, a digital media and public relations agency that will be based in Northwest San Antonio, is not your typical startup. Its founder — president and CEO Fran Yanity — carries some significant clout and contacts, having served for years as president and chief operations officer for The PM Group, a veteran Alamo City marketing agency that’s locked in several marquee clients over the years.

While Noisy Trumpet will operate as an independent company, Yanity, who said the new agency projects to generate $1.5 million during its first full year in operation, isn’t giving up her position at the more established agency. As a result, the new venture will have key access to other industry leaders.

“We won’t compete. We are a resource for The PM Group — and vice versa,” Yanity said during an exclusive interview at the agency’s new offices.

Deaundra Waddell, who will be senior vice president and chief operations officer for Noisy Trumpet and oversee its day-to-day management, said the new agency will complement the work The PM Group has been doing for years.

To read the full article, visit San Antonio Business Journal.

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Blog

Noisy Trumpet Announces HomeVestors as New Client

They may buy ugly houses, but their digital is sure to be gorgeous. Not to mention their PR coverage. Noisy Trumpet is excited to announce an agreement with HomeVestors for local digital and PR needs.

HomeVestors has been providing Americans with an alternative to listing their house for over 20 years and is an expert resource for helping homeowners out of less than favorable situations. From inheritance issues to homes that need serious updating, HomeVestors is the go-to source for selling a home quickly and efficiently.

“HomeVestors is an incredible company and we are excited to help more people understand how easy selling their property can be,” stated Deaundra Waddell, COO of Noisy Trumpet Digital and PR.

Our CEO, Fran Yanity, has been working with HomeVestors’ through our sister agency, The PM Group, of which she is also President. We’re thrilled to continue that relationship through Noisy Trumpet as HomeVestors’ new Public Relations representatives.

PR and Digital efforts are planned for the balance of 2017 and into 2018 with the culmination of activities in 2018 focusing around HomeVestors in San Antonio donating a home to a deserving individual.

– NT

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Blog

Brighton Center Selects Noisy Trumpet

Noisy Trumpet is excited to officially announce a new working relationship with The Brighton Center as the PR and digital agency of record. Brighton Center assists children growing up with Autism, learning disabilities, and other social or educational challenges. Brighton is focused on empowering their children with a sense of pride, joy, and confidence to help them succeed later in life.

Every single child that experiences the compassion and dedication of the Brighton Center is destined for a brighter future. That’s one of the things we love most about this incredible child development and education center.

Brighton is one of the most progressive child care organizations in the city. Everyone at Noisy Trumpet is incredibly humbled and honored to join their cause and help spread their message.

Teams on both sides of the partnership share a mutual concern for children and their developmental and
educational needs.

– NT

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Blog

Noisy Trumpet Welcomes TOKC!

Noisy Trumpet is proud and humbled to announce our new relationship with Triumph Over Kid Cancer (TOKC), a non-profit organization born to fight and ultimately prevent cancer in pediatric patients, as the name implies.

On a daily basis, we have the privilege of working with a variety of brands to enhance their social presence, create and maintain a brand identity, and position their company’s reputation in a positive and accurate fashion. Never is the process we call work more rewarding than when we get to clock in and help an incredible cause at the same time.

PR, social, and digital strategy aside, we think TOKC is a profound and unique organization who we are confident in and proud of. We look forward to working with them as we assist in establishing and spreading their message to further this great cause.

Every kid deserves to play, enjoy childhood, and grow up to live a long and happy life as an adult. We are serious about working with TOKC to assure that this dream becomes reality for as many kids in our community as possible.

Noisy Trumpet is the social and digital agency of record.

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Blog

Noisy Trumpet Announces New Client – The Book of Free!

“What a deal!” “I can’t believe how much money I just saved!” “Wow, how have I lived in San Antonio this long without it?!”

These are some of the typical reactions from customers and readers of the renowned certificate book “The BOOK of FREE” in San Antonio. Noisy Trumpet could not be prouder to announce our new client-agency relationship with The BOOK of FREE. Providing San Antonio with over $6,000 in savings annually, The BOOK of FREE is a must have for any San Antonio native or frequent visitor who likes to get out on the town.

Restaurants, entertainment, and shopping oh my! Regardless of your schedule or agenda, with hundreds of certificate pages, chances of walking into a BOF affiliated retailer is high! On top of all the savings, every book comes with a Six Flags Fiesta Texas ticket (or multiple). Six Flags tickets retail for more than the book is worth, so if you plan on hitting the coasters this incredible money saver pays for itself.

Impressed? We were too. These are some of the many reasons why Noisy Trumpet is so excited to help The BOOK of FREE grow into an even larger money-saving phenomenon around the Alamo city. “It’s great,” says Patty, Sr. Account manager for The BOOK of FREE, “we have the unique opportunity to build relationships with not just tens, but hundreds of business and brands in our community. It’s exhilarating to drive traffic to so many great businesses around San Antonio. All at the same time.” In addition to helping for-profit business to capitalize on the San Antonio Market, The BOOK of FREE has raised over $275,000 for local charities since 2011.

This is quite an impressive demonstration of how such a little book can make such a big difference. Noisy Trumpet is excited to foster incredible business and charity performance for years to come.

The 2018 edition of The BOOK of Free is out now! Don’t forget to pick up your copy so you can enjoy an exhilarating day at Six Flags Fiesta Texas and let the savings begin!

Noisy Trumpet is the Digital and PR agency of record.

Interested? We think it looks like a lot of fun too. Click here to find out how you can pick up your book today.

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Blog

The American Heart Association’s Red Sofa Tour Launches in San Antonio

The PM Group and American Heart Association’s Go Red For Women movement kicked-off the Red Sofa Tour on Saturday, August 5 at the San Antonio Back 2 School Expo to encourage San Antonio women and their families to take action and live a healthier life.

Heart disease and stroke cause 1 in 3 deaths among women each year – more than all cancers combined. The Red Sofa Tour aims to change this statistic by inviting women in the community to unite, join the conversation and share how they live their life with heart by taking a photo on the red sofa, uploading the photo to Instagram, Facebook or Twitter with #RedSofaTourSA and making a pledge to spread the word.

Heart disease and stroke cause 1 in 3 deaths among women each year – more than all cancers combined.

To find out their next stop on the tour and more visit the Red Sofa Tour website.

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Blog

Noisy Trumpet Announces New Client Yolo TX

Just because the Republic of Texas is filled with rolling hills and highway for miles doesn’t mean there isn’t a limitless potential for fun and adventure. Here at Noisy Trumpet, we believe in Texas exploration just as we believe in our new client YOLO TX, a television show produced by Quarter Moon Productions.

YOLO TX follows talent as they travel across the lone star state searching far and wide for unique activities, rare opportunities, yearly or seasonal events, and little-known jewels off the beaten path of typical Texas leisure routes. From strawberry festivals to rope courses, YOLO TX covers it all. Noisy Trumpet is especially excited for the opportunity to promote YOLO TX and help them to engage with fellow Texans across the state. “We strongly believe that YOLO TX is an eye-opening experience for viewers,” said one of the show’s executive producers, “there’s a lot of people who like to enjoy the same old activities merely because they think there’s nothing else to do.” He added. “Little do they know there are hours of adventure just a short car ride away! We just really want to open people’s eyes and help them to engage with the community.”

Even a lot of the on-screen talent has enjoyed shooting the show. “From comedy clubs to underground caverns, there’s just so much more to do than I thought!” The fun doesn’t stop there. YOLO TX is committed to addressing all interests of Texans in our community, including the all-important process of eating. YOLO TX has searched far and wide for the best restaurants, bars, bistros, and recipes in the land. They are confident that they may have uncovered some diamonds in the rough. Stay tuned for YOLO TX, they are sure to expand your horizons if you live in or near the grand state of Texas!

Noisy Trumpet is the Digital and PR agency of record.