Category: Noisy Trumpet

By: Fran Freeland Yanity

I love having a positive impact on society and those around me.

To be able to work in a business environment that shares this belief is a true blessing.

As the nonprofit spring fundraising season comes to a close, I am grateful for being part of the Noisy Trumpet and PM Group family of companies that give so much back to our community.

For the past few months, I have had the honor to serve as chair for JDRF’s “Fund A Cure” efforts in San Antonio helping raise funds to cure, prevent, and treat Type 1 Diabetes (T1D) and its complications. Thanks to the incredible team supporting the effort, the 2023 Promise Ball and Golf Tournament raised over $1.4M with a net of $978,457.92. It was a record-breaking year for fundraising!

Following the successful event weekend, the JDRF Board gathered to review the incredible results. While we were immensely proud of the funds raised, we agreed that reaching $1 million net in research funds would further our mission tremendously – we were so close to breaking the record! Amidst the discussion, my business partner Bob Wills, asked if our companies could donate ANOTHER $25,000, on top of the $160,000 in sponsorships and “Fund A Cure” donations we already committed, so that JDRF could surpass this goal. The suggestion was met with complete awe – the room was blown away and erupted in tears and cheers. No one could remember the last time JDRF South Central Texas had raised over $1M net for research.

Achieving this milestone, however, is not just about a successful fundraising campaign – finding a cure is deeply important to me.

My family history with Type 1 Diabetes (T1D) spans almost 100 years.

Type 1 Diabetes is an autoimmune disease that can run in families with a genetic predisposition to it.

My grandfather, Charles Johnston Freeland, Jr., was diagnosed at the age of 16 in 1931. Even though he received cutting-edge care during The Great Depression at renown hospitals across the country from his home, so much was unknown about the management of this terrible disease. He passed away unexpectedly at the age of 57 in 1972, a big loss for our family.

Since that time, we’ve had a niece diagnosed with T1D, then our daughter, Leighton, was diagnosed on May 16, 2020, at the age of 11.  While my grandfather was diagnosed at the dawn of survivability of this disease, shortly after insulin was discovered, my daughter was diagnosed on the cusp of a cure thanks to JDRF.

Since its founding in 1970, JDRF has dramatically altered the trajectory of this awful disease for millions of people diagnosed with Type 1 Diabetes. From the artificial pancreas to the continuous glucose monitor (CGM), and stem cell research, JDRF has led the way in funding life-changing research.

JDRF is my personal passion project.

I am blessed to work for a group of companies that supports JDRF and is pushing for a cure as much as I am.

ABOUT NOISY TRUMPET

Based in San Antonio, Noisy Trumpet is an integrated digital marketing and public relations agency that leverages audience insights to craft messaging and creative that elevate brands as leaders across marketing channels. Founded in 2018, Noisy Trumpet helps clients identify new and relevant opportunities to engage and connect with their target audience through digital marketing and advertising, website development, social media management, and public relations.

As 2023 quickly approaches, I am reflecting on the amazing year that’s closing. Both The PM Group and Noisy Trumpet Digital & PR had terrific, record-setting years in terms of growth and revenue. We expanded our teams to accommodate this rapid growth and have worked hard to keep our teams engaged.

On The PM Group side, our clients’ businesses organically grew, with expansion into new markets and via competitive acquisition. Our Noisy Trumpet business grew through new client acquisition in multiple verticals. Marketing and advertising services have been exceptionally in demand during these uncertain economic times. From digital advertising to public relations, creative design and media driving promotions, all services increased this year. Results matter and businesses trust marketing agencies that deliver results.

Our teams have been a critical part of our success this year. This week we rewarded them with over $200,000 in bonuses. Those bonuses were on top of the $175,000 in bonuses paid during the year. In total, over $375,000 in bonuses were paid to our employees in 2022 for their hard work. We plan to continue our bonus programs in 2023. Great clients and employees are a blessing. I am so thankful for both.

With numerous new business proposals in the works for 2023, we don’t plan to slow down!

If your business is looking for marketing innovation, new creative ideas, or advertising agency support, we’d love to chat about the difference we can make in your business.

As we approach the end of the year, it may seem like the “season of giving” as many nonprofit fundraising campaigns are in full swing. However, an entire year of opportunities exists that you can take advantage of. Nonprofits should continually cultivate new donors throughout the year so that your organization has a steady stream of active supporters ready to donate when it comes time for annual giving campaigns or other major initiatives. We’re sharing some best practices for fundraising strategies so that your mission is heard by potential donors all year long in 2023!

Use digital advertisements to drive awareness about your organization.

Digital advertising is a great way to reach your target audience online. The goal is to get them excited about your cause and drive traffic to your website. The key is to use visual content—like photos or videos—so that people can easily understand and empathize with what is being requested of them. Make sure there’s a clear call to action so donors know exactly how they can help with their gift. Digital advertising is also a great tool because it allows you to measure how well your campaigns are working—whether they’re generating leads or driving traffic back to your website or landing page. Thus, optimizations can be made accordingly for continued improvement.

Design a mobile-friendly site with an optimized donation page to maximize traffic and donations.

Your nonprofit’s website is your most important donation tool, so make sure it looks great, is easily navigable, and is informative. Don’t forget to optimize the site for mobile users—more than half of all people who donate online use their phones or tablets instead of desktop computers. If your nonprofit’s website isn’t optimized for these users, you’ll be missing out on potential donors. Noisy Trumpet’s team of web developers can help you create a site that works well on all screen sizes and platforms, to ensure potential donors can easily donate from wherever they are accessing your website.

Leverage social media to engage your audience.

Social media is a great way to share information and make connections that raise awareness of your nonprofit and its mission. It’s a great way to engage with your audience, build trust, and create an online community around the organization. Additionally, it’s an easy tool for sharing stories that show off the good work your nonprofit is doing. Social media is essential for your organization because it improves your online presence while gaining valuable insights about your audience. It’s critical to be present on multiple platforms so that people can find you when they need you most. Noisy Trumpet’s creative Social Media Specialists are ready to unleash your organization’s full potential across any platform.

Email marketing is not dead.

The upward trend in social media usage and other digital connections with donors has led some nonprofits to abandon email. However, email remains an extremely effective way to reach donors and raise money. It’s the most cost-effective way to reach your donors, and it remains one of the best ways to communicate with them personally. That’s why our team of experts recommends keeping email marketing as part of your overall fundraising efforts—but you must have an impactful email strategy in place if you want yours to be successful.

It’s never too early to start planning for the end-of-year giving period. Your organization should prepare by developing a long-term fundraising strategy for the entire year. By planning ahead and using as many channels as possible, you can maximize your impact and ensure that everyone who wants to support your cause has an easy way of doing so come the end of the year. If you’re a nonprofit that wants to get your fundraising to reach potential donors, contact our team today!

Noisy Trumpet was out in the community this month supporting and participating in JDRF’s annual “One Walk.” Our team walked alongside a crowd of participants in the pursuit of raising funds for and heightening awareness of Type 1 Diabetes (T1D), a disease that hits close to home for our Noisy Trumpet family. 

The Noisy Trumpet family was affected by T1D in May 2020 when our CEO, Fran Yanity’s daughter, received the diagnosis. Our company rapidly chose JDRF as its charity of choice in support of Leighton and the search for a cure. According to the Centers for Disease Control and Prevention, diagnosis of Type 1 diabetes have increased by 30% in the US, and occurrences of the disease are more common in children and young adults. Although there are no vacation days from T1D and a cure has yet to be found, there continues to be overwhelming hope.

We’re so proud to have supported One Walk through the V1P sponsorship. As a part of our sponsorship, we held a festive breakfast with the theme “Be Heard”, where we had food, noise makers, props and more to help make noise in support of T1D awareness. Together, our team was able to raise $23,826 to help JDRF continue its mission of finding a cure for T1D.  However, our support of JDRF didn’t stop there. Noisy Trumpet’s public relations team secured media coverage in outlets such as News 4 San Antonio, FOX San Antonio, and KSAT to help raise awareness for the event and engage the community.

Our team remains grateful to work with an organization that we are passionate about, and to share in the efforts of achieving life-changing goals. To learn more about T1D or to support JDRF, visit JDRF.org.

After hard, driven, intentional work and tremendous growth, we proudly celebrated our fifth-year anniversary in 2022! For the past five years, we’ve taken pride in helping businesses grow their customer base and expand their reach through our digital, web, social and public relations services. Our agency has come a long way and we will continue in our pursuits to expand and produce meaningful results as a company. 

To kick off year five, we have established core values that serve as the heartbeat of what we do, who we are, and why we do it. After much thought and employee feedback, we landed on the phrase “Noisy Trumpet GETS IT” to encapsulate what we believe are the qualities that best represent our organization’s fundamental driving forces. The abbreviation GETS IT stands for the traits: Growth, Expertise, Teamwork, Service, Innovation, and Trust. 

NOISY TRUMPET “GETS IT.”

Growth. We are not satisfied by the status quo. We strive to constantly improve our company, our employees’ personal and professional skill sets, and the value we provide to our clients so we can drive company growth.

Expertise. Our team of highly trained specialists are experts in the industry and deliver personalized plans that move the needle. 

Teamwork. It is through shared responsibilities and diversity in thought that our team is able to produce holistic campaigns that drive measurable and meaningful results.

Service. Noisy Trumpet will always be a community-first agency. All staff is encouraged to participate in our Volunteerism Matters program through which our agency contributes to the local community via volunteer work and fundraising efforts.

Innovation. We help clients identify new opportunities to engage and connect with their target audience through creativity, cutting-edge thinking and innovation through digital marketing and advertising, website development, social media management, and public relations.

Trust. Simply put, we do what we say we will do for our team, our clients, our company and the industry as a whole.

“After the first five years of exponential growth, capturing who we are, what we do and how we do it was an important milestone for the team. This collaborative effort of crystalizing our core values was a critical part of our journey to the next level.”

• Fran Yanity, Founder and CEO

As we move forward with our company’s mission of elevating brands as leaders across marketing channels, we will hold the above-mentioned qualities as guiding principles. We are beyond excited for the future of our agency and know that these core values will allow us to reach new heights and accomplish our goals.

Ready to get your message out? Join the ensemble of San Antonio companies and organizations growing their brands with Noisy Trumpet. Remember, our team “GETS IT” when it comes to providing impactful digital, web, social and public relations services.