Category: Noisy Trumpet

Is your current brand identity accurately representing your mission and contributing to your organization’s success? Can consumers tell what your company does or stands for just by looking at your logo? If not, it might be time to consider a rebrand and Noisy Trumpet has the graphic designers you need to do just that. 

The most common reason for a rebrand is when a brand’s logo aesthetic no longer reflects what a company does. In this case, developing an updated brand identity through the creation of a new logo is necessary. However, your new logo design can’t just be good, it must be great.

“A great logo is important because it is able to represent your brand without saying a word. It’s a company’s first impression and the foundation of a brand’s identity. A good logo design will make you think, but a great logo design will evoke emotion, and set the tone for the rest of your brand.” – Daniel Castro, Senior Art Director 

So, what makes a great logo? A great graphic designer. 

Graphic design plays a key role in successfully rebranding your company. At Noisy Trumpet, our art department is experienced in logo creation and redesign. Two of our most recent projects include: 

• Creating a new logo for Shadow’s Edge: 90th Cyberspace Operations Squadron, a software development unit for the United States Air Force based in San Antonio. 
• Redesigning the logo for Blue Cares, the nonprofit organization and community outreach program for the San Antonio Police Officers Association (SAPOA).

Shadow’s Edge

“This logo embraces the deep history of Air Force iconography combined with a contemporary approach. History and emotion go hand in hand. By embracing the military component of this brand, audiences connect on an emotional level with the Shadow’s Edge brand.” – Daniel Castro, Senior Art Director

Blue Cares

“The Blue Cares logo uses the familiarity of the San Antonio police patch shape and brand colors. By giving the brand familiar elements that have a connection to something the audience already knows, the brand builds upon those positive emotional connections.” – Daniel Castro, Senior Art Director 

If you are trying to rebrand your organization, relying on trained professionals with experience in graphic design can help create a successful and seamless transition. Whether it is making tweaks to an already existing logo design or creating a new one from scratch, we’ve got the experts that can help. 

Contact us today. We’re just one call, like, follow, and retweet away!

Noisy Trumpet is excited to add the San Antonio Police Officers Association (SAPOA) to our client roster! For 76 years, SAPOA has represented San Antonio police officers and their dedicated service to the City of San Antonio.

In an effort to break down the barriers between law enforcement and the community, Noisy Trumpet will work with SAPOA to advance their advertising and marketing strategy through website redesign, social media management, and digital advertising. We will also assist in addressing community concerns through transparent and open communication on all media platforms. 

“Our team is proud to represent the men and women of the San Antonio Police Officers Association,” stated Fran Yanity, Noisy Trumpet President and CEO. “Our community is a safer place because of their sacrifice, along with the many ways they give back to support and improve our city,” continued Yanity.

Noisy Trumpet is also proud to assist SAPOA’s charitable arm, Blue Cares, in their digital marketing efforts including branding, website redesign, social media management, public relations, and digital advertising.

Contact us today to learn how Noisy Trumpet can help your organization be heard. We’re just one call, like, follow, and retweet away!

As news of the ‘Great Resignation’ and tight labor market continues to make headlines, our group of companies has made significant strides to keep our employees happy and engaged. With robust client needs and business at an all-time high, there are a few major changes the agency put into place to reward our team and increase employee retention.

At Noisy Trumpet Digital & PR’s annual Christmas Luncheon on December 6^th, we unveiled a new bonus program called “The Lagniappe Bonus”. Lagniappe in French means ‘a little something extra’. The goal of the program is to give our employees a little something extra over and above compensation programs already in place-to show our immense appreciation for their work.

Starting in January 2022, every employee will receive an additional $6,500 in annual compensation! That’s right every employee. Part of the money will be paid throughout the year as part of each employees bi-weekly payroll with $2,500 paid out early December each year at our Christmas Party. The Lagniappe bonus plus the existing Christmas tenure bonus and Volunteerism Matters bonus pushes employee compensation to the highest level ever, providing a significant total compensation package.

The company also announced new paid holidays in 2022, giving employees more PTO time off.

When health insurance premiums increased by 9% for 2022, the company agreed to pay 100% of the difference.

Finally, our hybrid work schedule will continue indefinitely, providing more work-life balance for our staff.

“Noisy Trumpet strives to be San Antonio’s digital and PR agency employer of choice. Continually improving benefits, balance and productivity will remain an important objective to ensure our employees want to grow with us over the long term,” stated Fran Yanity, Noisy Trumpet’s President/CEO.

Noisy Trumpet is excited to announce that we are honorees for the 2021 San Antonio Business Journal’s Fast Track Awards! The award ceremony, which will take place Thursday December 9, celebrates the community’s  fastest growing, privately-owned companies based on their percentage increase in revenue between FY 2018 and 2020. The recognition comes just four years following our launch in 2017. 

Additionally, Noisy Trumpet’s recognition comes in the midst of the COVID-19 pandemic, a time in which many businesses faced unprecedented challenges and financial growth was anything but easy to achieve. This milestone showcases our agency’s ability to innovate and navigate successfully through unprecedented situations.

“During uncertain times, it’s important for business owners to realize they have to embrace agility and do something different if they want to keep growing.”

– Fran Yanity, Founder and CEO, Noisy Trumpet

As we move forward, we pledge to continue to find innovative and strategic solutions to meet the needs of our clients. 

To learn more about the SABJ Fast Track Awards and view the complete list of honorees, click here. Final rankings will be revealed on Thursday, December 9th during the 2021 Fast Track Awards ceremony.

Why San Antonio Marketing Firm Believes in Hiring ‘Boomerang’ Employees

In business, it’s a good sign when employees want to work at your company. It’s an even better sign when former employees return to work for your company after leaving to pursue other career interests, an endorsement of sorts of a great work environment and culture.

Over the years, we’ve had quite a few employees leave and return, hence the term ‘The Boomerang Club’. I count myself as a ‘Boomerang’, working at sister agency, The PM Group, for nine years, leaving for three to be a CMO at another local company, only to return to the agency in 2016 and subsequently launch Noisy Trumpet Digital & PR in 2017. It’s been five years since I came back to our family of companies and I can honestly say I am happy I did. During the three years I was at my other position, I experienced career growth that has served me well upon my return.

While we hate to see employees depart, being a ‘Boomerang’ has its benefits. Often through a departure, an employee learns new skills, grows and then returns with a refreshed and expanded skillset which further benefits the agency as a whole.

Currently, between The PM Group and Noisy Trumpet Digital & PR, we have six ‘Boomerangs’ – Cesar, Marion, Daniel, Lanie, Elizabeth and myself.

“As I pursued other creative paths in my time away, I added many new skills to my creative suitcase. Animation, photography, campaign development and team building became new passions. Most enjoyable I must say was leading and building an award winning creative team from the ground up, learning how all the pieces of a strong team should fit and work together,” stated Daniel Castro, Senior Art Director at Noisy Trumpet.

From Cesar Benavides, Senior Software Engineer, “Some of the work I was involved in when away was building re-usable JavaScript frontends for local Austin startups, and working with Hallmark for a full rebuild of their online card selling business. I learned so many valuable skills, so when I came back to Noisy Trumpet I was very excited to bring those skills to our team’s capabilities.”

It’s a testament to the Agency’s culture and sense of family that employees feel comfortable and confident returning to our family of companies, often as their ‘last job’. Our employees are like family. It feels good to have our team members return to us to bring their skills and creative energy back home!

Put another way, “‘the grass may look greener on the other side of the fence, but you still have to mow it,’” PMG CEO/Founder Bob Wills is often heard saying.

Fran Yanity

President/Chief Executive Officer

Here we are in August and it’s hard to believe we are over halfway through 2021 already! While it’s been a busy ride, I couldn’t be happier with the direction our agencies are heading.

The Economy is Bustling

The economic energy in San Antonio and throughout Texas is palpable. Everywhere you look, there is a new development, burgeoning industries, expanding talent, and opportunities. I believe the future has never been brighter! The San Antonio business community is booming with excitement and optimism.

What we are hearing and seeing is that people and businesses are looking forward, wanting to propel their companies higher and they have larger goals than ever before!  The PM Group and Noisy Trumpet Digital & PR have both seen a flurry of new business activity, new bids, RFPs, and direct inquiries for services. We are on pace for another record year in 2021.

The Right Talent Is Available

With this surge in agency growth, challenges often come on the talent side of the business. Our agencies have actively expanded our hiring in 2021, adding multiple new positions in various areas of our business and affiliated companies. While talent sourcing is often challenging, both Noisy Trumpet and The PM Group have found there are plenty of talented, dedicated, eager folks looking for the right opportunity to grow with us. The ones actively reaching out, networking and making themselves known to us are the types of go-getters we want!

Now Is the Time

With all of these factors merging, now is the time for businesses to forge ahead, not with worry but with optimism and excitement. There will always be factors beyond our control, but this burst of economic energy is unparalleled in our recent lifetimes. It’s time to take advantage of the elements in play to seize the business opportunities available and reach new heights!

Fran Yanity

President | Chief Executive Officer

This post was originally published on The PM Group Newswire.