Category: Noisy Trumpet

All business leaders are grappling with how to return to the office in a safe and responsible way. The questions of when and how to safely return while still meeting the needs of the business, staff, and clients looms in the mind of management.

After months of review, thought and planning, Noisy Trumpet Digital & Public Relations is moving forward with a hybrid return to work plan initially, beginning May 3. The beginning of May was selected as our target back to the office date because of the decreased cases of Covid-19 locally, along with the availability of vaccines for all age groups starting at the end of March.

Our hybrid work format will bring employees back to our office setting for three days a week while still allowing remote work two days per week. The goal for our planning was to safely have our staff at the office while being cognizant of client needs and our employees’ health and safety.

By strategically planning a detailed calendar, we were able to schedule teams who collaborate regularly together, while still giving our employees variety in who they see throughout the week. It was important as an agency to still have full access to different team members for input and brainstorming on various projects. So, schedules were staggered to provide this access.

In addition, we also planned for one day per week for all staff to be in the office for maximum collaboration and staff meetings, and one day per week where everyone works remotely. We didn’t want to lose our leadership edge in our business category. Our staff embraced this plan because they wanted the flexibility to continue to work remotely for part of the week while transitioning back to the office.

This gradual return to office plan seems to be a good fit for Noisy Trumpet team members. The feedback I have heard is our team is ready to have some level of normal work time at the office, while still having some remote work options to maintain a healthy balance. The pandemic has forced all businesses to rethink how they approach staffing and office space. Being flexible and adaptable is just one more layer to staying competitive in an ever-changing market.

The past year has changed the way we work and interact with one another. From daily correspondence, meetings and events, businesses have learned to adapt to a new virtual work environment.

For media outlets, live and pre-recorded video interviews have become common practice in order to offer guests a safe experience outside of an in-studio setting.

To ensure a seamless and successful ‘Zoom’ interview, here are a few tips to keep in mind:

1. Always put your phone on “do not disturb”
2. Close your applications (Outlook, Slack e.g.) and turn off all notifications on your computer
3. Gather a few props related to your story (branded clothing, accessories, artwork, e.g.)
4. Sit facing a natural source of light or an LED “ring” light
5. Make sure to turn off any background noise (T.V., ceiling fan, e.g.)
6. Using earphones with a microphone will offer a better quality sound than built-in computer speakers
7. Keep your camera at eye level so you are not looking down during the interview
8. If you are using your phone camera, position the camera horizontally not vertically on a stand or phone stabilizer
9. Avoid wearing busy clothing or prints as it can be distracting for viewers
10. Most importantly, write down and review your talking points prior to your interview

Are you Interested in learning more about on-camera best practices and the benefits of media training? We can help! Contact us today. We’re just one call, like, follow, retweet, and DM away!

Personal safety is a hot topic these days, particularly in the middle of a pandemic. But, for many, personal safety goes way beyond talk of viruses, masks, hand sanitizer and vaccines. 

For some, personal safety is a hard, life-changing decision made for themselves and their children. It’s often a life and death situation for women and children, and even men, caught in a cycle of abuse.

While we hear stories in the news, it became real to me when three women were murdered in our small town last year. The pressures of lockdowns, job loss and everyday stressors were too much and three women lost their lives at the hands of an abuser.

That is why I support Safer Path Family Violence Shelter, a safe haven for all those individuals suffering from domestic violence and sexual assault. 

From the cashier at a local gas station asking me about restraining orders to keep her safe once her ex gets released from prison to another woman telling me how she overcame and escaped long-term abuse, these are real people with real lives and children who are affected. 

Safer Path offers a respite from domestic violence and an array of resources for our community. I am proud to be able to direct those in need to counselors and services at Safer Path. Yet, all great organizations like Safer Path, need our support from people like you and me to make a life-changing difference. That’s why I serve on the Safer Path Board of Directors and our companies donate to important fundraisers like Pulling for Safer Path, Sporting Clay Shoot. 

The PM Group and Noisy Trumpet donated $1,400 in gift cards and $1,000 cash for their silent auction at this event to help raise needed funds for these important services. Every donation helps to sustain life-giving services like those at Safer Path.

Won’t you join me in committing time and resources to end abuse in all its forms?

ABOUT SAFER PATH FAMILY VIOLENCE SHELTER

Safer Path Family Violence Shelter, formerly known as Atascosa Family Crisis Center, was established as a nonprofit 501 (c)3 in April of 1992 to provide support to the victims of dating violence, family violence, sexual assault and stalking. If you find yourself in one of these situations, we would like to help you gain the strength you need to make changes in your life to get you out of your current situation. We provide 24-hour service to our victims. Learn more at saferpathfvs.org or call 830-569-2001.

ABOUT THE PM GROUP

The PM Group was founded in 1988. For over 33 years, the agency has continued to grow and is San Antonio’s largest advertising agency. The PM Group’s client roster spans numerous industries including automotive, CPG, entertainment and sports marketing, legal, business services, non-profits, real estate and fitness. For two consecutive years now, the Agency has set annual revenue records with the addition of six new clients and through the continued success of our existing clients. Additionally, the agency hosts their annual Charity Gala that to date has raised millions of dollars for local San Antonio area non-profit organizations in the last 15 years! In 2020 alone, the Agency donated over $1,050,000 to local non-profits. It is our way of giving back to the community that we so humbly serve.

ABOUT NOISY TRUMPET

Noisy Trumpet is a nationally recognized integrated digital and public relations firm in San Antonio, driven by statistical insights and designed to elevate brands across various marketing channels. With deep expertise in digital, web, social media and public relations, Noisy Trumpet is committed to staying abreast of the latest industry trends in order to identify new and innovative opportunities for clients. Learn more about Noisy Trumpet at noisytrumpet.com.

Noisy Trumpet would like to extend a BIG congratulations to our client Rudy’s Bar-B-Q, who in partnership with UT Health San Antonio – MD Anderson Center, helped raise $117,928 for the San Antonio Cancer Council.

The money raised was part of Rudy’s Bar-B-Q’s annual “Pink” campaign where patrons at any of their four participating locations received a FREE $10.00 Bar-B-Q voucher for their next visit when they made a $5.00 donation at checkout.

A special check presentation was held on Monday, March 29 at Rudy’s Bar-B-Q’s newest location at Nakoma and Interstate 281. President Mary Downey and Former President Cheryl Wright from the San Antonio Cancer Society received the check on behalf of the organization.

Noisy Trumpet is always proud to support clients like Rudy’s Bar-B-Q who regularly give back to the community. Stay on top of what’s happening in and around San Antonio. We are constantly working to stay ahead of the curve, and support our community. Would you like to connect with us? Contact us today. We’re just one call, like, follow, retweet or DM away!

If you are anything like the 148.5 million people around the world, you spent your Sunday night watching Super Bowl LV. Whether you are a football fan or not, it seemed like this year’s Super Bowl elicited more buzz than previous years. As a result of the pandemic, people are hunkered down at home, creating the perfect recipe for a highly-viewed event. This year, there was also a general sense of curiosity as to how the game could be played while adhering to COVID-19 protocols. Would the audience be socially distant? What was in store for the halftime show? And most importantly for us marketing folks, what were the ads going to look like?

Leading up to the game, the buzz was that major advertisers synonymous with prior Super Bowls, such as Budweiser, Coke, Pepsi, and Hyundai, were not going to feature ads this year. Instead, the companies would put those marketing dollars towards COVID relief efforts. The cost to place a 30-second ad in the Super Bowl is $5.6 million. With that high price tag and the majority of businesses taking a financial hit this year due to the pandemic, it’s likely that other businesses shifted their plans and sat this one out as well.

Although there were still companies that secured their Super Bowl spotlight, looking holistically at the commercials, the often care-free and lightheartedness shifted to a focus on building a sense of community. There were still the much-welcomed displays of humor but overall, the sentiment felt different.

In the world of marketing, professionals listen to the pulse of their audience and produce content that will effectively resonate with them. Advertisers this year provided us with content that was full of emotion, glimpses of positivity, and a sense of humor. What Super Bowl commercial resonated with you, and why?

At Noisy Trumpet, we take the time to listen to our clients’ needs and provide them with results-driven resources that will allow their campaigns to succeed. Is your business or brand looking to grow your visibility and create meaningful messaging that will captivate your audience? Contact us today. We’re just one call, like, follow, retweet, and DM away!

The Public Relations Society of America (PRSA) is the nation’s leading professional organization dedicated to communications professionals. As a result of Noisy Trumpet CEO Fran Yanity’s thought leadership and active community mentorship, she recently accepted a position on the Board of Directors for PRSA’s San Antonio chapter. During this annual term, she will specifically chair the management and promotion of The Marilyn Potts Endowment Fund, dedicated to the chapter’s previous and late President, Marilyn Potts.

Created in 2007, The Marilyn Potts Endowment Fund aims to support communications students in the community by providing scholarships and offering professional development opportunities tailored to meet the needs of young practitioners. The fund will help mentor the next generation of public relations leaders in San Antonio.

A ‘community-first’ mindset has been a prominent pillar since the foundation of the agency. From the beginning, our CEO believed that in order to lead the way for future communications professionals in our community, you must invest in their growth. Therefore, this year Noisy Trumpet is honored to match the $1,000 scholarship amount which will benefit a full-time enrolled student at a local university pursuing a communications degree who has demonstrated active participation in public relations outside of the classroom.

To learn about PRSA’s Marilyn Pott Endowment fund, please visit: PRSA Endowment

PIMLAR Solutions is a veteran-owned business established in 2016 that provides legal services including strategy, e-discovery, evidence analysis, arguments, and asset recovery. Their team of experts includes certified fraud examiners, and experts in the insurance, medical, accounting, and legal industries.

We’re excited to announce that Noisy Trumpet is teaming up with this San Antonio-based company to provide public relations support. Our strategy for this 3-month campaign will include media outreach to local, regional, and national media, trade publications, and podcasts. We will also be working with the client to secure thought leadership articles across print and digital media in high-traffic outlets such as The San Antonio Express-News and San Antonio Report. Stay tuned to our website as we begin to roll out our newest campaign alongside PIMLAR Solutions! If you’d like to learn more about our newest client and their extensive investigative services, visit them at pimlar.com.

Are you a business looking to drive leads and traffic to your site or business? Our strategic public relations campaigns can help you reach your target audiences across multiple devices and platforms. Contact us today. We’re just one call, like, follow, retweet, and DM away!

For many of us, our paycheck arrives weekly or biweekly, but have you ever thought about the payroll professionals that make sure you get paid on time? As we try to navigate the current pandemic, this has become more important than ever.

Every year, The American Payroll Association conducts more than 300 payroll training conferences and seminars across the country and publishes a complete library of resource texts and newsletters. APA and Noisy Trumpet team up every September to launch a campaign to promote “National Payroll Week.” This digital campaign aims to capture survey data and offer tools to the everyday employee looking to make the most out of their paychecks. The best part is that every participant is entered to win a paycheck and a dream vacation getaway!

For this project, we worked alongside our sister agency, The PM Group, to secure spots on national television networks such as CNN and Fox Business, as well as print ads in The New York Times and USA Today. Noisy Trumpet’s digital team worked to create a holistic digital strategy to drive awareness and conversions. For this campaign, we ran ads across Facebook, Instagram and YouTube resulting in nearly 4 million impressions. Our team also utilized native ads for a seamless ad experience to reach people no matter where they were including high profile websites such as The Food Network, Good Housekeeping, and HGTV.

Stay tuned as we work alongside APA to create highly targeted campaigns in 2021 for National Payroll Week! Are you a nonprofit looking to drive traffic and awareness towards your cause? We want you to #BeHeard! We’re just one call, follow, like, retweet, or DM away!