Category: Noisy Trumpet

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Noisy Trumpet Recognized for 2020 Marketing Excellence Award

young boy with San Antonio Sports jersey

Once again, Noisy Trumpet was recognized for a 2020 Marketing Excellence Award from the American Marketing Association! The awards celebration took place on Thursday, September 24, at Alamo Beer Company.

Noisy Trumpet took home second place in the Non-Profit/Governmental category for our work with San Antonio Sports’ “The Power of Sport” Campaign.”

Founded in 1984, San Antonio Sports is a nonprofit organization whose mission is to transform the community through the power of sport. Recognizing the link between healthy bodies and minds, the organization works to provide programs that encourage families to lead active, healthy lifestyles.

The “Power of Sport” campaign utilized a multi-pronged approach that included foundation building, traditional advertising and public relations. Noisy Trumpet developed key messages, media materials such as a detailed infographic, a press release highlighting the research, coordinated on-air media appearances with prominent business leaders, and conducted media outreach to national, regional and local outlets.

To further supplement the campaign, Noisy Trumpet identified and secured social influencers who could further disseminate our messaging across social channels. These influencers shared what the “Power of Sport” meant to them and the impact youth sports had on their lives.

The effectiveness of the “Power of Sport” campaign is measured by the following results:

  • The campaign secured 18 prominent spokespeople and met the fundraising goal of $800K in commitments from the local business community.
  • The i play! afterschool program was expanded to 10 new schools.
  • National distribution of the campaign press release resulted in 163 placements by top publications.
  • Developed 21 spots on cable & TV that aired over 25,200 times.
  • Secured 26 insertions with over 1.6M impressions in the San Antonio Express-News.
  • Featured on-air in 25 “Power of Sport” segments and on the Sports2Nite.com website resulting in 15.4K segment video views.
  • Morning show features on “Daytime at Nine,” “San Antonio Living,” “Great Day SA,” as well as a special spotlight on KSAT’s “Year of the Woman” segment.
  • Secured 12 hits and a total of 2.88M impressions in print, broadcast and online coverage.
  • Secured seven local community social influencers to promote the research and share their “Power of Sport” story across social channels.
  • From January 2019 to December 2019, we grew San Antonio Sports’ social following.

To learn more about the “Power of Sport” campaign, visit our case study page. The Noisy Trumpet team is honored to be recognized alongside other firms across the city! To stay up to date with the latest agency news, stay social with us. We’re just one call, like, follow, retweet and DM away.

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Blog Noisy Trumpet Social Media Web

5 Reasons to Work with a Digital and Public Relations Agency

With step-by-step social media marketing plans becoming easily available online, it can be tempting to carry out digital marketing or public relations projects yourself, rather than working with an agency. After all, how hard could it be to take a photo and post it on Instagram, right?

What you don’t see behind the post, is the research that went into carefully selecting keywords, testing times for the most interactions and multiple edits to a graphic or copy. Here are 5 reasons why we believe agencies are the best choice to carry out your marketing needs:

Multiple Teams

Agencies are made up of smaller teams which focus on one element of a modern marketing strategy. Graphic design, digital, public relations, marketing and web development are a couple of the teams housed in an agency. As opposed to doing everything yourself, a digital agency will have multiple teams working together on your content, catching errors and giving feedback. Not only is each team equipped with expertise in their specialized area, but they also have the technical knowledge needed to make your campaign function correctly.

Experience

Simply put — this is what we do. Seasoned team members within an agency bring years of experience to the table when creating client campaigns and reaching specific audiences.  Sure, it may seem easy to boost a Facebook post, but we have experience running full-blown ad campaigns to custom audiences. We know the ins and outs of these tools and are constantly keeping up to date with the latest trends and updates. Our experience isn’t all we rely on. Marketing executives will bring new, innovating ideas and technologies to your project to make your business more successful.  

Resources

Marketing agencies will have access to resources which would otherwise be expensive to you. Graphic designers are armed with the top creative services programs in the market and will use those to create your media and print materials. Digital teams and web developing teams will easily use SEO/ keyword research programs or website building tools. Agencies also have established connections with media contacts and influencers for getting your content published. Financial resources, such as discounts, are also available to companies who often buy media for their clients.

With these added resources, your agency has access to sophisticated analytics that can be used to optimize your campaign. Don’t worry if you don’t speak ‘data’ — your agency will explain what all of the numbers and charts mean.

Time and Money

The combined cost of design programs, web tools and research programs will leave a well-sized dent in your wallet. When you hire an agency to assist you, you will save on unconsidered costs. Additionally, most digital marketing and PR agencies will work with your budget to make sure you are getting the most out of your money. Working with professionals will also save you the time of trying to learn everything on your own.

In the end, working with a digital and public relations agency is like receiving a package deal. You have the ability to utilize every resource within the agency and save money while doing it. With an agency, you’ll be confident that your Instagram post will be more likely to generate real results.

 

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Blog Noisy Trumpet Social Media

Facebook Tests Radical Changes to Pages Organic Reach

If you run a Facebook Page for your business like most of us, you are well aware that it is a constant battle to get adequate reach with organic posts. In fact, there has been a steady decline in Facebook Page’s organic reach in recent years, all thanks to the increasing competition.

Soon, this problem may be replaced by something even more unsettling.

What’s Changing

As of today, the standard news feed for users includes posts from family and friends as well as posts from Pages users follow. The News Feed algorithm adjusts this content to show the user what is the most relevant to them.

However, recent insights of Facebook users suggest they desire an easier way to connect specifically with their family and friends posts rather than scrolling through a variety of content. In lieu of the insight, Facebook is testing a new system that moves Page’s organic posts into their newly constructed Explore feed.

The Consequences

So, what does this mean for those of us that run these Pages?

First, this means that Page’s may have to lean more into the current trend of pay-for-play on the platform and loosen their grips on the proverbial wallet. Page’s will have to pay in order to be seen by users in the old newsfeed.

Second, the usage behaviors of Facebook users will have to be reexamined. Facebook is becoming increasingly family-centric. Users go there to socialize with their inner circles rather than be entertained like they are on Instagram. This means that there will need to be a shift in focus to the details of the Explore feature; how content reaches users, how users interact with this feature and which users use this feature the most.

What’s Next

As of right now, a Facebook spokesperson says that the company has no plan to roll out this change globally in the near future. More research will be needed to see how this adjustment works and what impact it has on reach, engagement and, ultimately, sales.

So, for now, you can relax and trust that Noisy Trumpet will keep you updated on this topic and others.

If you feel that you need a specialized team to help you and your business stay updated on trends in social media marketing, contact us so we can help your brand’s voice to stand out and be heard.